Data Drives Insight (DDI) was founded by Ash and Abby Hunt, who bring over 20 years of experience across the health and care sectors. After witnessing first-hand the growing challenges around culture, leadership, safety, disengagement, and burnout, they knew a new kind of solution was needed — one that not only protects employees, but helps organisations thrive.

Bringing together their expertise in psychology and business performance — and a shared commitment to people and culture — Ash and Abby founded DDI to bridge the gap between insight and action. Backed by extensive research and a dedicated team, they developed a specialised suite of tools that gives leaders a clear, holistic view of their teams — revealing hidden risks, unlocking strengths, and guiding meaningful change.